ABOUT US

OUR MISSION: MAKING LUXURY ACCESSIBLE TO EVERY WOMAN

"OUR DISRUPTIVE IDEA IS BUILT ON THE FOUNDATION OF COMBINING ONLY THE GOOD ELEMENTS FROM BOTH LUXURY AND MASS MARKET; THROUGH OUR CRAFTSMANSHIP, WE OFFER RANGES OF PIECES THAT ARE BOTH LUXURIOUS AND ACCESSIBLE TO A BROADER AUDIENCE"

INTRODUCTION

Tia Kim, a distinguished global citizen originally from South Korea, has carved a niche for herself in the jewelry industry with over 22 years of experience. She launched her own jewelry brand in 2015, skillfully blending the finest elements of luxury and mass market appeal. Her journey is a testament to her dedication and expertise in the field of jewelry design and business acumen.

 

BACKGROUND

Tia's journey began in South Korea, a country known for its rich cultural heritage and appreciation for art and aesthetics. Her early life in South Korea instilled in her a deep appreciation for beauty and craftsmanship. As she ventured into the global jewelry market, Tia honed her skills and garnered invaluable experience working with some of the most prestigious brands in the world. Her extensive global experience in Paris, America, and South America inspires her disruptive ideas and experimental attempts in design, allowing her to create jewelry that resonates on multiple levels.

LAUNCHING OWN BRAND

Tia's decision to launch her own brand was driven by her desire to create jewelry that resonates with a wide audience while maintaining impeccable quality. She meticulously selects the best elements from luxury brands, such as exquisite craftsmanship and unique designs, and combines them with the accessibility and versatility of mass brands. The result is a collection that appeals to both connoisseurs of fine jewelry and those seeking stylish yet affordable pieces.

BRAND PHILOSOPHY

Tia's brand is built on the philosophy of inclusivity and quality. She believes that everyone deserves to own a piece of jewelry that is both beautiful and meaningful. By offering a range of pieces that are both luxurious and accessible, Tia aims to make high-quality jewelry available to a broader audience.

KEY ELEMENTS 

  • Exquisite Craftsmanship: Tia ensures that every piece is crafted with precision and attention to detail, reflecting the high standards of luxury jewelry.
  • Unique Designs: Her collections feature innovative designs that draw inspiration from her global experiences, blending traditional and contemporary styles.
  • Affordability: By incorporating elements of mass production, Tia is able to offer her jewelry at competitive prices without compromising on quality.
  • Sustainability: Tia is committed to ethical sourcing and sustainable practices, ensuring that her brand makes a positive impact on the environment and communities.

INTERNATIONAL JEWELRY SHOWS: PARIS AND HONG KONG: HAVE ACHIEVED GLOBAL STOCK LISTS AND STORES 

As part of our ongoing journey of expansion and engagement, we actively participate in the most prestigious international jewelry shows, including those held in Paris and Hong Kong. These events not only showcase our exquisite collections but also allow us to connect with global audiences and industry leaders.

Paris Jewelry Show

Paris, known as the fashion capital of the world, hosts some of the most renowned jewelry shows. Participating in these events provides us with an invaluable opportunity to present our designs to a sophisticated audience that appreciates craftsmanship and innovation. 

Hong Kong Jewelry Show

Hong Kong's jewelry show is a significant platform in Asia, attracting exhibitors and buyers from around the globe. This event highlights the dynamic nature of the Asian market and offers us the chance to showcase our unique designs to a diverse clientele. With our established presence in Hong Kong through our prestigious store locations and innovative pop-up stores, participating in the local jewelry show strengthens our connection to the community and enhances brand visibility.

 

EXPANSION HIGHLIGHTS

Hong Kong

  • Central: As one of Hong Kong's most vibrant business districts, our store in Central caters to both locals and tourists, offering a convenient and luxurious shopping experience.
  • Causeway Bay: Known for its high foot traffic and bustling retail environment, expanding into Causeway Bay has allowed us to tap into a diverse customer base, enhancing our brand visibility.

South Korea

  • Lotte Department Store, Seoul: Our presence in the prestigious Lotte Department Store underscores our commitment to delivering quality and style to discerning shoppers in Seoul, a city known for its fashion-forward consumers.

Pop-Up Locations

  • Conrad Hotel: Our pop-up store at the Conrad Hotel provides an exclusive shopping experience for hotel guests and visitors, aligning our brand with luxury and sophistication.

FUTURE EXPANSION PLANS 

We are dedicated to continuing our expansion into other strategic locations, both regionally and internationally. Our goal is to consistently offer exceptional products and unparalleled service to our growing customer base. Stay tuned for more exciting developments as we continue to grow and innovate.